Currently working with the Calgary team of Own the Podium,
I have been tasked with updating the branding and messaging of several of their key initiatives. Our first project, SPIN Summit, was completed this spring. The new logo along with brand standards have been approved, with final sign off the main site will be updated by the Ottawa team while our next branding projects will cover all presentation and marketing requirements for the September event.
With a mandate to lead the development of Canadian sports to achieve sustainable podium performances at the Olympic and Paralympic Games, Own the Podium
allows me to combine my passions of design and sport.
A collection of identities that I have developed, working closely with each company, my process for identity and branding development first engages a discovery phase, this allows me to better understand business objectives and define a brand strategy and brand platform. Illustrating business plans allows me an ability to distinguish each brand and define the standards that will give them consistent and long term solutions in competitive markets.
Building long term relationships, my role as a designer is to educate my clients on the importance of branding and it has allowed me to develop and evolve each clients branding needs in both online and offline environments.
The main requirements for the CivicCamp logo were to communicate community and dialogue, the result is a vibrant identity that appeals to a diverse collection of Calgarians.