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While most of us turn to the classified ads when we’re looking for a 2-bedroom apartment or 98 Mustang, Rich Rawlyk pours over them for the sole purpose of creative inspiration. He has taken the simple format of a content driven newspaper grid of 10 columns at 30 mm classified ads and reproduced them in a way that really examines the whole notion of what “classified” content really is. Sharing his own personal stories and mirroring what is happening in social media today, Rich liberates himself, creating a visually familiar and emotionally germane connection with the reader – a reader who was more than likely expecting to read about mileage and damage deposits.

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