While most of us turn to the classified ads when we’re looking for a 2-bedroom apartment or 98 Mustang, Rich Rawlyk pours over them for the sole purpose of creative inspiration. He has taken the simple format of a content driven newspaper grid of 10 columns at 30 mm classified ads and reproduced them in a way that really examines the whole notion of what “classified” content really is. Sharing his own personal stories and mirroring what is happening in social media today, Rich liberates himself, creating a visually familiar and emotionally germane connection with the reader – a reader who was more than likely expecting to read about mileage and damage deposits.
I am working on submissions and hope to have a gallery show for my 21 Classified ads in the fall of 2010 or early 2011. Getting everything together has been a great way to reflect on the work involved, original vision and five years that have passed since completing this project.
Currently in submission process and looking for a fall show.